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Digital Marketing
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Introduction to Digital Marketing
Understanding Your Audience
The Marketing Funnel
Content Marketing Fundamentals
Planning a Content Calendar
Blogging for Business
Web Copywriting Basics
Landing Pages
Calls to Action
Email Marketing Fundamentals
Building an Email List
Writing Emails & Newsletters
Social Media Marketing Overview
Choosing the Right Platforms
Facebook & Instagram (Organic)
LinkedIn
YouTube & Video Marketing
Short-Form Video
Building a Social Content Strategy
Community Management
Introduction to Paid Advertising
How Ad Auctions Work
Google Ads — Campaign Types
Search Ads & Keyword Match Types
Meta Ads — Objectives, Formats & Placements
Audience Targeting & Retargeting
Budgets & Bidding Strategies
Measuring Ad Performance
Brand Basics
Web Analytics
Goals & KPIs
Where This Leaves You
Career Skills
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Digital Marketing
32 lessons
1
Introduction to Digital Marketing
2
Understanding Your Audience
3
The Marketing Funnel
4
Content Marketing Fundamentals
5
Planning a Content Calendar
6
Blogging for Business
7
Web Copywriting Basics
8
Landing Pages
9
Calls to Action
10
Email Marketing Fundamentals
11
Building an Email List
12
Writing Emails & Newsletters
13
Social Media Marketing Overview
14
Choosing the Right Platforms
15
Facebook & Instagram (Organic)
16
LinkedIn
17
YouTube & Video Marketing
18
Short-Form Video
19
Building a Social Content Strategy
20
Community Management
21
Introduction to Paid Advertising
22
How Ad Auctions Work
23
Google Ads — Campaign Types
24
Search Ads & Keyword Match Types
25
Meta Ads — Objectives, Formats & Placements
26
Audience Targeting & Retargeting
27
Budgets & Bidding Strategies
28
Measuring Ad Performance
29
Brand Basics
30
Web Analytics
31
Goals & KPIs
32
Where This Leaves You
